How to Boost Instagram Feed Video Ads for App Install Campaigns
With Instagram ads around, Facebook has offered advertisers an amazing platform. And you can just get started using Facebook Ads Manager! Take a quick look at why you should seriously consider Instagram advertising and the different ad formats that are available. WHY YOU SHOULD CONSIDER INSTAGRAM ADS INSTAGRAM AD FORMATS The Instagram photo and video […]
Typography Introduction For Non-Designers
Did you know that Steve Jobs took college courses on calligraphy and typography, because he believed that these would play an important role in the success of Apple? But how could a man so inspirational care so much about something so little? Well, typography is both an art and a technique. It is so much […]
Acting for Stage vs Acting for Screen
You may think that acting for Screen and Stage is the same thing but they are not, in fact, some actors have walked through the doors of CINEMAGIC for screen auditions and acted for theatre. This is understandable as trained actors are taught the skills and philosophies of Theatre practitioners and theorist. The training will […]
No cast? No crew? No problem!
So you’re stuck at home under curfew without access to friends who would usually be actors or crew members on your set. It doesn’t have to end there. My last blog post was about using your smartphone to make movies but what if you are alone at home ? Once again all you will need […]
Aspect Ratio and what you need to know about it
Aspect Ratio: A Short Description The basic idea behind aspect ratios is fairly simple. Typically you’ll see them labeled two numbers, divided by a colon. An Aspect Ratio is a proportional relationship between an image’s width and height. Essentially, it is used to describe an image’s shape. Aspect ratios are written as a formula of […]
An Editor’s Quality Control Tips
For most of you that have written essays for School or University, you might have been advised to read your final draft before submission. Well, in the case for video projects and editors, the case is pretty much the same. It is always better to go through the ‘final quality control checklist’ before you submit […]
Essential Tips and Tricks for the Adobe Illustrator beginners
Pen Tool As discussed previously on our blog, the importance of pen tool, sure pen tool can be intimidating. One of the tools designers should familiarize themselves with coherently is pen tool as it is one of the most used tools which help in build custom vector graphics and logos. It can be frustrating to […]
Make a Movie with your Smartphone
Smartphones have taken over our modern lives so it’s only natural as a filmmaker to explore your device and what it can do for you. Many films are entirely shot and edited on a smartphone, some are just promotional tools for the phone manufacturer, while others are actual movies with actors, plots and music scores. […]
15 Tips for non-designers
1 – Limit your typefaces. Even for aesthetical purposes it better to have a font that is visible to the reader. It can be jarring to the reader if the message is not conveyed clearly and having too many different fonts in one digital artwork can throw off the reader as it deters the attention. […]
Film School – The 180 Degree Rule
The earliest rule students learn in film school is the 180-degree rule. It’s a practical film technique that encourages you to think. So what is it, It’s simply remembering to keep the camera on one side of the action. Imagine a straight line (axis) between two actors (1 & 2), draw a semi-circle on the […]